Nancy Risol en YouTube: entre la cultura digital y cultura kichwa

Abstract

With more than two million subscribers and some sixty videos published on YouTube, Nancy Risol is today one of the most famous influencers in Ecuador. Her sudden success is undoubtedly due to the peculiarity of her profile, as she is considered the first indigenous youtuber in the country. In front of the cameras, she interrogates stereotypes about her community by presenting herself as an indigenous content creator who makes her cultural identity known on the networks. Thus, her trajectory on the platform invites us to take an interest in the hybridity of her audiovisual production, which introduces Kichwa culture into the digital environment.